Lifestyle Curators for Thailand + Southeast Asia

SO Sofitel Hua Hin presents new boat-to-table experience with Saturday Fisherman at SO

Every Saturday, SO Sofitel Hua Hin showcases the fruits of the sea, offering guests a glimpse into the region’s traditional livelihood with “Saturday Fisherman at SO”.

The local fisherman seafood market takes place along the water’s edge at the beachfront resort every Saturday from 4 pm to 6 pm.

At the new boat-to-table experience, a local fisherman from a nearby villa presents fresh fish, squid, crabs, and other catch of the day, sustainably caught fresh from the waters of the Gulf of Thailand.

Resort guests take their pick of live seafood from the fisherman’s beachfront stand, after which they have the choice to have it prepared to their liking. The talented chefs at White Oven and Beach Society gently coax the subtle flavours of the fresh seafood whether guests prefer their dish steamed, grilled, red curry, or pepper sauce.

With its open-air seating steps from the sea, Beach Society is the quintessential beach club and restaurant, where guests can enjoy a choice of à la carte beachside bites, nouveau earthstone oven-fired flat breads, and the best of surf and turf alongside their customised seafood dish.

Designed around its eponymous kitchen appliance, White Oven serves international breakfast buffets and authentic Thai cuisine exquisitely revisited to showcase the gifts of the garden, the sea, and the artistry of the chefs.

“SO Sofitel Hua Hin’s Imaginative Escape concept showcases the destination’s vibe, inviting guests to immerse in the destination,” said Ms Chidchanok Pasinpong, general anager of SO Sofitel Hua Hin.

“With Saturday Fisherman at SO, we are delighted to use this opportunity to support local fisherman and give back to the community, all the while offering our guests the chance to literally enjoy a taste of the destination,” added SO Sofitel Hua Hin’s executive chef Tobias Schwarzendorfer.

As part of their commitment to providing windows into the destination, SO Sofitel Hua Hin also recently introduced the SO Explorer experience, highlighting two nearby natural attractions – the Khao Nang Phanturat and Nayang Bat Cave.

Saturday Fisherman at SO takes place at the SO Sofitel Hua Hin beachfront every Saturday from 4 pm to 6 pm.

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For more information, please call 032-709-555 or email