Agoda has launched its biggest integrated campaign, GoLocal, aimed at stimulating domestic tourism across its Asia Pacific and global markets, and has signed up thousands of hotel partners in the pre-launch phase.
Accommodation providers opting in to Agoda’s GoLocal initiative are set to benefit from its multi-channel approach to helping partners reach and convert travellers looking for great domestic travel deals. In its largest domestic initiative, Agoda has developed a fully integrated sales and marketing campaign to support its GoLocal programme, investing in coordinated social media campaigns, digital brand activations and video content, and targeted public relations activities, as well as bespoke customer marketing and a dedicated landing page www.agoda.com/golocal.
“We soft-launched this initiative over the past month to gauge the appetite for support of domestic travel promotions, and the enthusiasm has been beyond our expectations. We have now officially launched GoLocal and already have thousands of hotel and Agoda Homes partners around the world working with us to share great deals with people who want to start travelling again,” says Errol Cooke, vice president for partner services, Agoda.
“Our pre-launch GoLocal early adopters are significantly outperforming other providers within the domestic travel sector across the region, and so we are confident this GoLocal initiative will continue to generate even more bookings.”
Partners signing up to GoLocal are offering up special domestic deals. In return, participating partners will be featured across various Agoda product and marketing touchpoints, strategically identified to maximise impact of the campaign.
These include the exclusive agoda.com/golocal landing site for domestic travel, GoLocal badges to highlight participating properties on Agoda, plus brand and performance marketing activities. Strategic partnerships with key verticals will highlight and promote partner hotels and properties, further extending the reach of the campaign.
“As restrictions on travel ease, we want the GoLocal campaign to stimulate domestic travel demand across Asia Pacific and beyond, by using creative content and messaging to inspire as many travellers to explore their own countries, reconnect with local culture and discover hidden gems. We will encourage them to safely learn to travel again and help our customers to find the widest choice and best value deals to do so. We’re going all out to make this campaign a true success, so our partners can ride this wave of increasing demand, and strive for better times ahead,” says Cooke.
