In celebration of all things craft, the luxury travel retailer DFS Group is hosting its first-ever Craft Festival at Singapore’s Changi International Airport.
Taking place for six weeks from September 21 across Terminals 1, 2, 3 and 4, the festival will provide travelers with an opportunity to taste and engage with over 73 craft gin, whiskey, and beer brands, as well as meet with specialist craft distillers from around the globe.
The craft spirits scene has seen a boom in the last decade, with an increase in consumers looking to purchase and enjoy small-batch brands. Unique not only through the art of distillation, but these brands also carry stories of rich heritage and are developed using bespoke local ingredients. A craft consumer’s dream, the festival will highlight the influence of distillers and their unique and varied approaches to the craft. Combining entertainment with education, travelers will be invited to step into the world of craft to discover their drink personalities at DFS through tastings, brand engagements, and hands-on cocktail mixing.
“At DFS, we believe in providing our customers with new and engaging retail experiences,” said Wilcy Wong, DFS Group Managing Director Singapore and Indonesia. “The Craft Festival provides us with a platform to showcase our impressive collection of small-batch spirits and introduce our customers to unique and exclusive products, some of which can only be found at DFS.”
Targeting true craft enthusiasts, each of the weekends throughout the festival will host different spirits brands and their ambassadors. The exciting list of brands includes Whitley Neill, Oxley Gin, Botanist, Copper Dog, and Tanqueray Gin. During these weekends, guests will be invited to enjoy complimentary tastings and gain unique insight and knowledge from the ambassadors on hand.
Along with an impressive line-up of global brands, DFS is the first consumer retailer in Singapore to stock the newly launched Tanglin Gin. Taking inspiration from the Little Red Dot, Tanglin Gin is the first made-in-Singapore gin and is infused with the essence of orchid, Singapore’s national flower. DFS will also showcase a great collection of craft beers including Singapore’s award-winning Archipelago and Freemantle’s famed Little Creatures.
“Today’s drinkers are looking for fresh brands that have a unique identity and heritage,” said Brooke Supernaw, DFS Group Senior Vice President Spirits, Wines, Tobacco, Food and Gifts. “Following a resurgence of the cocktail culture, consumers want to enjoy innovative and hard-to-find products, and DFS is proud to maintain its market-leading position by offering interesting brands with a strong story that reflects true craftsmanship.
Showcasing the best of small-batch spirits and craft beers, festivities at Terminals 1, 2, 3 and 4 will feature a carnival theme. In each DFS store, travelers can enjoy entertainment and take part in fun and interactive games and stand a chance to win prizes, such as the latest generation iPhone XS.
All products featured at the Craft Festival are also readily available on iShopChangi.com (www.ishopchangi.com/thecraftfestival), where passengers can browse and purchase products from 18 hours to 30 days before their departure. Purchased items can be collected at the departure terminals, arrivals halls or conveniently delivered to locations within Singapore. Travelers can also enjoy a ten percent discount with the “CHEERS10” promo code at check out.
The Craft Festival also includes a digital sweepstake on iShopChangi.com. After discovering different craft products based on their personality, customers who purchase these craft products online will be entered for a chance to win a grand prize of a bespoke party in Singapore worth SGD 5,000.
“With the rising popularity of craft spirits and beers, we are delighted to introduce the first ever Craft Festival with DFS. Passengers flying through Changi Airport can look forward to an outstanding line-up of the best of small-batch craft brands and opportunities to come face-to-face with some of these artisanal distillers,” said Teo Chew Hoon, Group Senior Vice President of Airside Concessions, Changi Airport Group.
What: The Craft Festival
When: For six weeks from September 21, 2018
Where: Singapore Changi Airpot, terminals 1, 2, 3, and 4
More info: www.iShopChangi.com/thecraftfestival