Lifestyle Curators for Thailand + Southeast Asia

Explore all-things Korea: K-stays for Thais who Love K-pop and K-beauty

Airbnb Experiences is inviting Thais to take their love of Korea to the next level with the launch of Airbnb’s K-pop and K-beauty Experiences.


Tourists can now book immersive and unique Airbnb Experiences to explore Korea’s electrifying K-pop scene alongside local musicians and professional dance instructors, or pick up the latest K-beauty tips from local beauty experts.



The Korean wave (Hallyu) has grown rapidly over the past decade into a cultural phenomenon. K-pop artists are topping the charts and headlining festivals around the world, while K-beauty brands inspire millions to embrace new beauty and skincare regimes. There are more than 90 million Hallyu fans around the world today, with Forbes reporting an estimated 22% year-on-year increase during 2018.


Thailand’s love for all-things Korean has many faces. From music and television shows to skin care and food. September will also see KCON 2019 THAILAND, a two-day event at Muang Thong Thani, a homage to all-things Korean. Korean-made skincare solutions are also popular throughout Thailand, from convenience stores to leading department stores.


According to official government data[1], visitors from Thailand are already an important demographic for Korea. The most-recent figures (June 2019) recorded more than 37,000 monthly visitors from Thailand, representing 2.6% of all arriving nationalities, and more than other countries such as Malaysia, Indonesia, the Philippines and Singapore.


Select your Adventure and meet local Experts

Choose your K-wave Adventure with Airbnb’s K-pop and K-beauty Experiences – your insider guide to two of Seoul’s hottest trends. Guests get to learn from knowledgeable hosts who are active members of their communities, and love what they do.


Meet Airbnb hosts like Wild Waackers Battle winner Mul, who runs a K-pop dance class in the heart of Seoul’s arts district, or television broadcaster Cyoung, who is dedicated to sharing her top make-up and skincare secrets with more than 300 cosmetic brand samples available in her studio.


Be a K-pop star for a day

If you’re ready to realise your personal K-pop ambitions, get your dancing shoes on and recreate the moves from your favourite K-pop hits! This two-hour session led by professional dance teacher Bryan gives guests the chance to form a small dance team, and create your very own hit music video which you can take home with you.


Alternatively, dive headfirst into the recording studio and unleash some powerful vocals with Celine, a professional vocals trainer, who will host a one-to-one workshop about singing techniques before recording your own song.


If you’ve ever dreamed about being a musician in Seoul, explore funky Hongdae on a music walk with local musician and TV personality Zozno. You’ll learn the history of the bustling arts district first-hand over a cup of coffee in a local cafe, then pop into Zozno’s personal studio, get the opportunity to play his personal collection of instruments before catching a live music performance together.


Uncover the latest K-beauty trends

Transform your skin from dull to dewy perfection under the tutelage of Melixir Vegan Skincare founder Hana, and make your own organic bath bombs with flowers, herbs and other 100% plant-derived ingredients. If makeup is more your thing, try designing your own natural, petroleum-free lipsticks in customised shades with certified skincare specialist Victoria.


For those keen on a private style consultation and custom-tailored suits, look no further than host expert Jen, who has worked with major beauty and fashion brands for over twenty years. Drop by for a cup of coffee and leave with your own personalised style chart, grooming tips and a brand new wardrobe.



Airbnb ‘Pressroom Live’

Come August 19, Airbnb will launch two indie concert Experiences in collaboration with local Korean newspaper Hankyoreh. Popular musicians Lee Hee-Moon Band and Harim will hold a ‘Pressroom Live’ concert in Hankyoreh’s newsroom on August 30 and September 3 respectively. Lead vocalist Lee was previously from popular Korean folk-rock band SsingSsing, while Harim is a renowned local songwriter and multi-instrumentalist. Each concert is open to eight guests only and can be booked on a first-come, first-served basis on Airbnb.


For all K-pop and K-beauty Airbnb Experiences, visit


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