Jet Asia Airways announces in-flight magazine service partnership with Lookeast Magazine at TTM+.
By Percy Roxas
Jet Asia Airways recently unveiled its in-flight magazine, “JETSETTER,” at the recent “Thailand Travel Mart” at the Queen Sirikit National Convention Center. The in-flight magazine service, which started in August, follows an agreement signed between Jet Asia Airways and LOOKEAST magazine.
The airline is now distributing the magazine aboard its Thailand-China routes, with a different logo (Jetsetter) and added content to reflect its partnership with Jet Asia Airways.
LOOKEAST magazine, founded in 1971, is arguably the longest existing and the most widely circulated English travel-lifestyle magazine in Thailand. It focuses on Thailand travel and lifestyle, and has a readership that is getting more robust by the day, both in print and online. “With its relevant content and comprehensive information that is helpful to tourists, its wide readership and distribution, not to mention its consistent, innovative spirit, Lookeast Magazine is a perfect fit for Jet Asia Airways,” says Sid Sehgal, chief executive officer of The Sehgal Group, which publishes LOOKEAST .
Jet Asia Airways, founded in December 2009, and based out of Bangkok’s Suvarnabhumi International Airport, currently operates both scheduled flights and block charters between Thailand and several cities within China. The carrier is the latest addition to airlines offering significantly cheaper travel alternatives to passengers between the two routes.
Jet Asia has two ports in Thailand: Bangkok and Phuket, and is currently the only Thai airline offering direct flights from Phuket to the secondary cities in mainland China. The carrier flies charter destinations to seven cities in the mainland; Beijing, Changsha, Chongqing, Harbin, Nanking, Shenyang and Tianjin. It now also flies to two South Korean destinations: Daegu and Pusan; and since February to Japan (Tokyo and Osaka). “We give passengers from these destinations a cheaper option,” says Jacob Saba, chief executive officer of Jet Asia Airways.“
The unveiling of “JETSETTER,” was attended by a motley group of Thai celebrities, local dignitaries, and the media.