Thailand’s successful Scoozi Italian Restaurant Ltd has been acquired by Thailand based Destination Eats (DE), a part of Destination Group (DG). This also signals the Destination Group’s desire to further expand its food and beverage offering by Destination Eats into the popular Italian-Pizza category that has seen exceptional growth in Thailand during the past 25 years.
Scoozi opened its first location in Bangkok in 1997 before expanding progressively to 24 branches across Bangkok by 2018. Scoozi restaurants specialise in Neapolitan-style wood fired pizza and pasta for both the dine-in and delivery markets and have gained a significant brand awareness for craft-style pizzas in the local market.
“We are delighted to expand our range of food and beverage brands in the Thai market, especially so with such a well-established brand as Scoozi,” said Gary Richard Murray, chairman and founder of Destination Group, adding “Scoozi is now relaunching under the Scoozi Urban Pizza brand, inspired by its legacy to reclaim what made it great.”
The Scoozi brand repositioning will see a move away from the fine dining feel and move into a faster, more casual dining experience. The new interior designs will offer a more modern and trendier vibe using repurposed materials, corrugated steel, exposed elements, and some graffiti artwork done by local artists.
“Scoozi Urban Pizza is all about fresh ingredients and having fun coupled with a new millennium take on modern Italian casual dining and cuisine,” said Jourdan Perez, managing director of Scoozi, adding, “Our focus is in delivering authentic and local flavours all across the city. We have elevated our look and our menu with new fresh ingredients and added some exciting Thai, Japanese and Korean flavours.”
Sharing good times with family and friends and savouring original wood-fired Italian pizza and authentic Italian food, is in high demand by Thai consumers. The growth plan for Scoozi Urban Pizza for 2021 includes up to ten new locations at MRT, BTS and food court locations, three new dine-in locations of 100 square metres each, five shop house locations of 50 square metres each and a number of university locations.
Delivery starts at 10.00am. Dial 1227.
For more information visit: www.scoozipizza.com