Munthana Lorgrailers, marketing director, Coca-Cola (Thailand) Ltd
The Coca-Cola system in Thailand comprising ThaiNamthip Co Ltd, Haad Thip Public Co Ltd, and Coca-Cola Thailand Ltd, has introduced a new look for Sprite, changing the drink’s packaging from green PET bottles to clear PET bottles in order to make them easier to recycle after consumption.
The company is also reinforcing its leadership in the lemon-lime flavoured sparkling drinks category in Thailand with the unique refreshing taste of both Sprite Original and Sprite No Sugar.
Munthana Lorgrailers, marketing director, Coca-Cola (Thailand) Ltd, said: “Sprite is one of The Coca-Cola Company’s world-class brands that has consistently held a place in the heart of Thai consumers. According to Nielsen Thailand’s Retail Index, Sprite is the leader in Thailand’s lemon-lime flavoured sparkling drinks, with a 78.4% market share.
“Our move to change Sprite’s packaging from green PET bottles to clear PET bottles is aligned with our ‘World Without Waste’ vision, which focuses on sustainable packaging and efforts to boost packaging collection and recycling. Even though the colour of Sprite’s plastic packaging has changed, consumers can be reassured that both Sprite Original and Sprite No Sugar will still deliver the unique freshness of lemon-lime flavour as always.”
Coca-Cola’s global World Without Waste goal is to help collect and recycle a bottle or can for every one that it sells by 2030. As part of this effort, Coca-Cola has been transitioning its Sprite PET packaging from green to clear in many countries globally to help make the bottles easier to recycle.
Although green PET bottles made of polyethylene terephthalate (PET) are technically recyclable, they are not commonly recycled because the material needs to be processed separately. Clear, transparent PET bottles have much higher value in the after-use market, thereby allowing them to be more readily recycled into other products. For this reason, the switch from green to clear PET Sprite bottles will increase the rate of packaging recycling locally.