Haadthip Public Company Ltd and Coca-Cola (Thailand) Limited are launching BonAqua, a global mineral water brand, produced from 100 percent natural mineral water obtained from sources in Poonpin District, Surat Thani. This launch marks Coca-Cola’s first entry into the natural mineral water segment in Thailand and reaffirms the commitment to broadening its beverage portfolio to cater to all consumer demographics.
As a start, BonAqua will first be available only in the fourteen Southern provinces of Thailand.
“At Coca-Cola, we always listen to our consumers and drive our business through these insights,” said Ms Munthana Lorgrailers, marketing director, Coca-Cola (Thailand) Ltd.
“Younger generations told us that they want to take good care of their health, but find it extremely challenging to do so as a result of busy modern life. So, when they are choosing a beverage, they look for a product that is not only refreshing, but also helps them stay in good health and goes well with every meal throughout the day.”
Ms Munthana Lorgrailers, marketing director, Coca-Cola (Thailand) Ltd
BonAqua is a global mineral water brand of Coca-Cola that is currently enjoyed by consumers in twenty-eight countries around the world. For Thailand, BonAqua is produced from 100 percent natural mineral water obtained from sources in Poonpin District, Surat Thani.
This launch is thus a significant occasion since it means that the quality of the water from these sources is worthy of bearing a global brand. Besides, BonAqua will also be bottled at Haadthip’s state-of-the-art manufacturing facility in Surat Thani in accordance with the strict global standards of The Coca-Cola Company.
BonAqua mineral water is ideal with every meal of the day as it contains eight essential minerals: magnesium, calcium, potassium, sodium bicarbonate, fluoride, sulphate, silica and chloride. BonAqua replenishes fluid in the body and makes a good hydration choice for those wanting to stay in good shape. To create and sustain consumer awareness, Haadthip and Coca-Cola will invest in landmark out-of-home advertisements and various marketing promotions throughout Southern Thailand.
Southern consumers can now buy BonAqua mineral water at grocery stores, restaurants and Makro in all fourteen southern provinces of Thailand.