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Lifestyle Curators for Thailand + Southeast Asia

Coca-Cola reaffirms leading position in Thai soft drinks market with launch of Coke No Sugar Orange

The Coca Cola system in Thailand, comprising ThaiNamthip Ltd, Haad Thip Public Co Ltd, and Coca-Cola Thailand Ltd, has introduced a healthier choice of soft drink, Coke No Sugar Orange, with the fizzy flavourful taste of Coke complemented with the fresh scent of orange.

The launch is in line with the trend for more health-conscious lifestyles in Thai society. Brand new Coke No Sugar Orange offers the best balance of everyone’s favourite Coke No Sugar with a twist of orange.

Munthana Lorgrailers, marketing director of Coca-Cola (Thailand) Ltd, said: “Consumers are always at the heart of our business; we listened to what our customers wanted and found that Thai consumers are not only looking for a refreshing element but also an exquisite taste, as the health trend continues to grow.

Munthana Lorgrailers, marketing director of Coca-Cola (Thailand) Ltd

“Thai consumers’ more health-conscious lifestyles are reflected through the rapid growth of sugar-free beverages at 52.5 percent growth rate – or four times higher than that of the overall carbonated drinks segment with our Coke No Sugar as the brand with the highest market share1. Despite being the leader in the sugar-free soft drinks segment, we are still striving to find new innovations to fulfil customer needs and maintain our leading position.”

Coca-Cola’s 360-degree marketing campaign includes a product launch campaign entitled “Sizzling Orange Surprise” through fully integrated communication with TV commercials, out-of-home media at Bangkok’s greatest landmarks, media channels at the point of purchase, and in-store media along with various special digital content.

Coke No Sugar Orange is now available across the country. Prices start from 10 baht for a 330 ml PET bottle, 15 baht for a 325 ml can, 18 baht for a 500 ml PET bottle and 27 baht for a 1.5 litre PET bottle. Find more information and the exclusive activity schedule for the Sizzling Orange Surprise campaign at https://www.facebook.com/cocacolaTH