To support in promoting tourism to Thailand, in accordance with Amazing Thailand’s “Open to the New Shades” marketing concept by The Tourism Authority of Thailand (TAT), Centara Grand Beach Resort & Villas Hua Hin—as part of Centara Hotels & Resorts—recently held “The Greater China Roadshow” to promote Hua Hin as a luxury and preferred leisure destination.
This year, the roadshow was held to highlight Centara hotels from Bangkok to Pattaya before the final destination of Hua Hin, at the brand’s iconic Centara Grand Beach Resort & Villas Hua Hin. The event consisted of tabletop business exercises between a select group of tour operators and travel consultants from China, as well as an itinerary showcasing the many hotels and facilities that Centara Hotels & Resorts offer in Thailand.
This was followed by a gala dinner featuring the theme of “The Great Gatsby,” to reflect the best of luxury products and services. The evening concluded with Awards Ceremony honored to recognize support and contribution to Centara Hotels & Resorts, swinging glory back to Hua Hin in glam style.
David Martens, General Manager at Centara Grand Beach Resort & Villas Hua Hin and Corporate Director of Operations Hua Hin, Krabi & Samui said, “China has become one of Centara’s most-watched and hottest inbound tourist markets which has seen explosive growth to Thailand over the past few years.”
“The Greater China Roadshow” by Centara Grand Beach Resort & Villas Hua Hin is expected to help further enhance TAT’s continuous efforts to tap into the lucrative China outbound market, which contributes to tourist arrival to Thailand,” he added.