With the intention to promote and raise the image of Thai fashion brands to an international level, Siam Piwat held Bangkok International Fashion Week 2018 (BIFW 2018) during March 21–25 at Siam Paragon, Siam Center, and Siam Discovery.
This year’s BIFW presented the concept “Bangkok’s Fashion Destination @ Siam,” a collaboration between the three well-known shopping centers as a “One Siam” center for Thai fashion.
During the event, around 30 Thai and international designers showcased their latest Spring/Summer 2018collection. The event also served as a platform to support young and up-and-coming Thai designers showcasing their capabilities as future leaders of the Thai fashion industry.
During five days there were a total of 12 shows. The runway was opened by Hive Life’s latest collection, “Greyhound Original ‘The Unofficial Show’ Powered by Samsung Galaxy S9 and Palmer.”
Harding—brought directly from London Fashion Week 2018 by the brand’s co-founding designers and Central Saint Martins graduates, Levi Palmer and Matthew Harding, known for their garment style, pattern cutting techniques, and unpredictable ways to reimagine— showed designs full of creative energy, with classic details while at the same time being modern.
Next, Thai designers had their turn with brands such as Issue presented by Jaguar E-Pace; Vatanika presented by Citi expressed contemporariness and excitement for fashionistas; Fri27Nov; Rotsaniyom White Label presented a new highly anticipated collection and story-telling through lace and white; ASAVA presented by Purra showcased luxuriously classic details; Nagara, a legend of Thai fashion history; and Absolute Siam: Boys of Bangkok presented by TrueID (Leisure Projects, P. Mith, Q Design and Play), a group of new generation talents such as Cazh, Gin and Milk, Pursuit, The Wonder Room, Wew, and Tube Gallery presented by TAT, another Thai fashion brand that has already, in countless times, dazzled world-class runways.
Mrs. Mayuree Chaipromprasith, Senior Executive Vice President – Marketing of Siam Piwat said: “The Bangkok International Fashion Week 2018 came from joining forces of the top three shopping centers in the Siam area. As we see high capabilities in Thai designers, we are committed to continuously raise the image of the Thai fashion industry. Throughout the past 11 years, we have been very well received by our partners in both the domestic and international fashion industry, as well as annually gaining more designers and interested parties who value the BIFW. This reflects our intention to truly encourage and internationally promote a great image for Thai designer brands. Organizing this year’s BIFW 2018 is an important step to help strengthen the Thai fashion industry towards global success.”