FENDI opened a brand-new store as a pop-up in Siam Paragon, right in the heart of the main shopping area in Thailand.
The “FENDI Kiosk” is a luxurious reinterpretation of the Roman-style vintage newsstands that you will find in a typical piazza in the heart of Rome. There are two FENDI Kiosks at Siam Paragon, one dedicated to the Spring/Summer2018 Women’s collection, and the other one dedicated to the Spring/Summer 2018 Men’s collection. Both FENDI Kiosks feature ready-to-wear, leather goods, small leather goods, accessories, and shoes.
To celebrate the launch of the pop-up store, FENDI threw a Roman-inspired cocktail party. Special guests included Mai Davika, Note Panayangkool, Violette Wautier, Sonya Singha, Nattarat Nopparuttayaporn, Chontida Asavahame, Pasakorn Vanasirikul, and Sorawis Saengvanich.
The Women’s SS18 Collection focuses on a “tropical futurism” theme, with the iconic FF Logos which can be seen throughout the collection. The adorable Space Monkeys and Banana charms make an appearance at the Kiosk as well.
The Men’s SS18 collection features everyday FENDI items, with illustrations done by British artist Sue Tilley. From a glossy red corkscrew to an antique set of keys, leaky bathroom taps, a plastic rotary telephone, desk lamp, and banana peel, Tilley’s focus zooms in on the banality of everyday life – not glorifying, but simply reflecting on these universal domestic motifs with a vibrant, spontaneous hand.
The FENDI Kiosk is open now to June 2018.