SureStay Hotel Group has made its debut in Asia, marking the start of a new era of quality, affordable accommodation in the region.
SureStay Plus Hotel by Best Western Sukhumvit 2 welcomed its first guests this month, in the downtown Bangkok. This new-build premium economy hotel will provide guests with the international standards and services one would expect from a Best Western -branded hotel, at a reasonable price point.
The new hotel’s 85 rooms are designed in a contemporary style and will feature sleep-inducing beds and complimentary in-room Wi-Fi. There is also a “business corner” area providing corporate travelers with a range of professional services.
SureStay Hotel Group was first introduced in late 2016, opening up new opportunities for Best Western Hotels & Resorts in the large yet relatively untapped economy and lower-midscale sectors. It also provides hotel owners with the opportunity to harness Best Western’s vast global network, in terms of sales, distribution, technology and support.
There are three brand tiers to choose from: the classic economy SureStay Hotel, premium economy SureStay Plus Hotel (which includes SureStay Plus Hotel by Best Western Sukhumvit 2), and lower-midscale SureStay Collection. These three brands deliver gradually increasing levels of quality and facilities, which will be consistent in all locations around the world.
To ensure that high standards and guest satisfaction are maintained, all SureStay Hotels must achieve a TripAdvisor score of 3.5 and above.
SureStay Hotel Group has expanded rapidly since it was first launched in September 2016, with many hotels having opened in North America. By the end of 2017, the group expects to have built a global portfolio of 100 hotels either operating or under development, making it one of the fastest-growing brands in the industry.
For Best Western Hotels & Resorts, the launch of SureStay Hotel Group marks its continued expansion in Bangkok. Currently, the company operates four properties in the Thai capital under two of its brands: Best Western Plus and Best Western Premier. But it has a strong pipeline of new hotels in Bangkok, including new classic Best Western hotels, more upscale Best Western Premier properties and Thailand’s first ever Vīb hotel.