Campari, Italy’s red bittersweet apéritif, and Imbibe magazine USA announced the return of the Negroni Week. Now in its fifth year, the week-long international charity initiative first launched in 2013 will take place from on June 5-11, 2017, with bars and restaurants from across the world coming together over the classic Negroni cocktail—an mix of equal parts of Campari, gin, and sweet red vermouth—to raise money and awareness for charitable causes.
The 2016 Negroni Week gathered around 100 participating bars, and it has expanded significantly on 2017, with more than 60 countries signing up, including USA, Canada, Italy, Germany, Australia, New Zealand, Thailand, and Singapore.
This year, Campari will also be putting its social media channels to good use with “How to Negroni Week” tips for those looking make the most of the week, both for themselves and for the charity partners. Follow Campari on Facebook, Instagram, and Twitter and Imbibe on Facebook, Instagram, and Twitter to get #NegroniWeek ready and, more importantly, join the event in Bangkok! More info here.
Who’s Behind It in Thailand
Independent Wine & Spirit (Thailand) Co. Ltd. (+66 2 634 7037-9) and Vogue Lounge will kick off the Negroni Week festivities in Thailand, with a Negroni Week Launch Party on June 5, 2017. All proceeds from this event will be donated to the renowned Chaipattana Foundation.
For more information about Thailand’s participating bars and what’s going on in your area during Negroni Week 2017 visit /www.negroniweek.com
About Chaipattana Foundation
His Majesty King Bhumibol Adulyadej granted an initiative for the establishment of the “Chaipattana Foundation,” of which he acts as the Honorary President. He also appointed Her Royal Highness Princess Maha Chakri Sirindhorn to be the Executive Chairperson. Due to regulatory requirements and budget constraints faced by government agencies, His Majesty envisaged a foundation that would serve to provide prompt, timely and necessary responses to problems affecting the Thai people through various development projects. On 14 June, 1988, The Chaipattana Foundation was officially registered as a juristic entity under the registration number 3975. The registration was proclaimed in the Royal Gazette on 12 July, 1988. The Ministry of Finance pronounced the Chaipattana Foundation a charity organization on 8 September, 1988. This was made public in the Royal Gazette on 16 September, 1988.
More info: www.chaipat.or.th
Campari is a contemporary and charismatic classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants, and fruit in alcohol and water. With its vibrant red color, intense aroma and inspiring flavor.
About Vogue Lounge
The world’s first VOGUE Lounge is a destination for high quality food, classic cocktails, and contemporary music. Its cuisine is presented in bite-sized servings created by Michelin award winning chef Vincent Thierry. The venue is located on the 6th floor of the MahaNakhon CUBE, adjacent to the Chongnonsi BTS station in Bangkok, and its interior design was inspired by David Collins Studio. The world’s first VOGUE Lounge translates the sophistication and glamor contained within internationally magazine into a chic and cosmopolitan lounge setting. VOGUE Lounge is licensed by Condé Nast International Restaurants.